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India’s First Lavender Festival

 

Purple revolution UPSC: Relevance

  • GS 3: Major crops-cropping patterns in various parts of the country

 

Aroma mission UPSC: Context

  • Recently, Ministry of Science & Technology has inaugurated the country’s first ‘Lavender Festival’ in Bhaderwah, Jammu division of UT of Jammu and Kashmir.

 

First Lavender Festival 2022: Key points

  • Bhaderwah is the birthplace of India’s Purple Revolution as it is the best place for lavender cultivation in terms of land and climate.
  • The region also could be the potential destination of Agri-tech StartUps of the country.
  • In 2018, country’s first National Institute of High-Altitude Medicine was built in Bhaderwah which was aimed at attracting scholars and researchers not only from India but across the globe generating employment opportunities for the region.

 

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About lavender cultivation

  • Lavender is an avenue of employment generation and research opening many paradigms of development for the region.
  • CSIR-IIIM has not only introduced lavender to farmers in various districts of J&K, but also provided free quality planting material and end-to-end technology package on cultivation, processing, value addition and marketing of the Lavender crop to the farmers.
  • CSIR-IIIM also installed 50 distillation units — 45 fixed and five mobile — at different locations across J&K under CSIR-Aroma Mission.
  • Lavender cultivation has employed about 5,000 farmers and young entrepreneurs in geographically remote areas of J&K. More than 1,000 farming families are cultivating it on more than 200 acres.
  • Under Lavender Cultivation, potential farmers’ income has not only been doubled but quadrupled.
  • Agriculturist Sh. Bharat Bhushan, the Brand Ambassador of Purple Revolution in India, is an inspiration for youth in J&K towards Start-up culture.

 

Purple Revolution and Aroma Mission: Key points

  • Doda is the birthplace of India’s Purple Revolution (Aroma Mission) and lavender can be promoted under ‘One District, One Product’ initiative to attract Agri- StartUps, entrepreneurs and farmers.
  • Rattle Project, which will along with Pakkal-Dul project and Kiru project make the entire region Power-surplus, has been revived to achieve its full potential.

 

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Aroma Mission

  • CSIR-IIIM’s Aroma Mission is providing means of livelihood to budding farmers and Agri-Technocrats and promoting the spirit of entrepreneurship giving a boost to Start-Up India campaign.
  • Regarding the purple revolution, awareness programmes should be organised to showcase the lucrative aspects of lavender cultivation so that start-ups under Aroma Mission would be encouraged.
  • This would also enhance the image of Doda District that is the birthplace of Purple Revolution.

 

Purple revolution in India

  • “Purple Revolution” is Jammu & Kashmir’s contribution to “Start-ups India.
  • It is also called as aroma mission, and was launched by Union Ministry of Science & Technology through the Council of Scientific & Industrial Research (CSIR).
  • CSIR had introduced high-value essential oil-bearing lavender crop through its Jammu based laboratory, Indian Institute of Integrative Medicines (IIIM) for cultivation in districts Doda, Kishtwar, Rajouri, among others.
  • In a brief span of time, aroma/lavender cultivation has become a popular option in farming for agricultural Start-up.

 

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