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Purple Revolution and Aroma Mission


Purple Revolution and Aroma Mission: Relevance

  • GS 3: Major crops-cropping patterns in various parts of the country.


Purple Revolution and Aroma Mission: Context

  • Recently, the Union Minister of Personnel, Public Grievances & Pensions has the chaired the District Development Coordination & Monitoring Committee (DISHA) meetings of districts Doda and Kishtwar, and has informed that Lavender has been designated as Doda brand product.


Purple Revolution and Aroma Mission: Key points

  • Doda is the birthplace of India’s Purple Revolution (Aroma Mission) and lavender can be promoted under ‘One District, One Product’ initiative to attract Agri- StartUps, entrepreneurs and farmers.
  • Rattle Project, which will along with Pakkal-Dul project and Kiru project make the entire region Power-surplus, has been revived to achieve its full potential.


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Aroma Mission

  • CSIR-IIIM’s Aroma Mission is providing means of livelihood to budding farmers and Agri-Technocrats and promoting the spirit of entrepreneurship giving a boost to Start-Up India campaign.
  • Regarding the purple revolution, awareness programmes should be organised to showcase the lucrative aspects of lavender cultivation so that start-ups under Aroma Mission would be encouraged.
  • This would also enhance the image of Doda District that is the birthplace of Purple Revolution.


Purple revolution in India

  • “Purple Revolution” is Jammu & Kashmir’s contribution to “Start-ups India.
  • It is also called as aroma mission, and was launched by Union Ministry of Science & Technology through the Council of Scientific & Industrial Research (CSIR).
  • CSIR had introduced high-value essential oil-bearing lavender crop through its Jammu based laboratory, Indian Institute of Integrative Medicines (IIIM) for cultivation in districts Doda, Kishtwar, Rajouri, among others.
  • In a brief span of time, aroma/lavender cultivation has become a popular option in farming for agricultural Start-up.


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Aroma Mission Phase-2

  • CSIR has launched Phase-II of Aroma Mission after the completion of Phase-I.
  • In addition to IIIM, several other CSIR institutes are also now participating in the Aroma Mission.
  • In the second Phase of Aroma Mission, it is proposed to engage over 45,000 skilled human resources with the aim of benefitting more than 75,000 farming families across the country.


Aroma Mission Phase-1

  • During Phase-I of Aroma Mission, CSIR helped cultivation on 6000 hectares of land and covered 46 aspirational districts across the country.
  • More than 44,000 persons have been trained and several crores of farmers’ revenue were generated in the first phase. Major crops-cropping patterns in various parts of the country.


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