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Swachh Toycathon under Swachh Amrit Mahotsav

Swachh Toycathon- Relevance for UPSC Exam

  • GS Paper 2: Governance, Administration and Challenges
    • Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

Swachh Toycathon under Swachh Amrit Mahotsav_3.1


Swachh Toycathon in News

  • Recently, the Ministry of Housing and Urban Affairs (MoHUA) has launched Swachh Toycathon under the National Action Plan for Toys.
  • Secretary, MoHUA, Mr. Manoj Joshi launched the Swachh Toycathon by unveiling the online platform on MyGov portal and releasing the toolkit.


Swachh Toycathon

  • About: Swachh Toycathon is a competition for new ideas to transform waste into toys.
    • Swachh Toycathon competition is being launched under the ‘Swachh Amrit Mahotsav’.
  • Mandate: Swachh Toycathon aims to the toy industry environment friendly, and a step towards achieving circularity in toy sector.
    • The Swachh Toycathon competition seeks to explore solutions for use of waste in creation or manufacturing of toys.
  • Participation: The Swachh Toycathon is a national competition for individuals and groups.
  • Themes: It is based on three broad themes-
    • FUN & LEARN: It seeks ideas for design and early prototype of toys from waste at home, workplace and surroundings,
    • USE & ENJOY: It seeks ideas for design and models of games and play in the park/open spaces made from waste and
    • NEW & OLD: It seeks ideas/solutions/working models for circularity in toy industry.
  • Assessment Criteria: The assessment criteria will be based on-
    • Novelty of Idea
    • Design
    • Safety
    • Usage of Waste Material
    • Scalability and Replicability
    • Future Waste and climate and social implications.
  • Organisers: Swachh Toycathon is being organized by the Ministry of Housing & Urban Affairs.
    • The Center for Creative Learning, IIT Gandhinagar is MoHUA’s Knowledge Partner for the initiative, they will be providing support on aspects of pedagogy and creativity.


What is Swachh Amrit Mahotsav?

  • Swachh Amrit Mahotsav is a fortnight of activities to galvanize action around Swachhata from 17th 2022, Seva Diwas, till 2ndOct. 2022, Swachhata Diwas.



India’s Toy Industry

  • The Toy Industry in India has historically been import dependent. Lack of raw-material, technology, design capability etc. led to huge imports of Toys and its components.
  • In 2018-19, Toys worth USD 371 Mn (Rs. 2960 cr.) were imported into our country.  A large proportion of these toys were unsafe, substandard, counterfeit, and cheap.
  • To address the import of low-quality and hazardous toys and to enhance domestic manufacturing of toys, several strategic interventions have been taken by government.
  • Some key initiatives include increase of Basic Custom Duty from 20% to 60%, implementation of Quality Control Order, mandatory sample testing of imported toys, granting more than 850 BIS licenses to domestic toy manufacturers, development of toy clusters etc.
  • Several promotional initiatives including The India Toy Fair 2021, Toycathon 2021, Toy Business League 2022 were conducted to promote indigenous toys to encourage innovation and new-age design to suit global requirements.


Toy Industry Boom in India

Toy Industry Boom in India

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