One District One Product (ODOP) Scheme

Table of Contents

One District One Product (ODOP)- Relevance for UPSC Exam

GS Paper 2: Governance, Administration and Challenges- Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

Recently, the Union Minister for Ministry of Food Processing Industries (MoFPI) launched six, One District One Product (ODOP) brands under the PMFME Scheme.
- PMFME Scheme
MoFPI has signed an agreement with NAFED for developing 10 brands of selected One District One Products under the branding and marketing component of the PMFME scheme.
- Out of these, six brands namely Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes were launched.

Background: One District One Product (ODOP) initiative is operationally merged with the ‘Districts as Export Hub’ initiative.
About: One District One Product (ODOP) is an initiative that is seen as a transformational step forward towards realizing the goal of AtmaNirbhar Bharat.
Mandate: One District One Product (ODOP) scheme aims to realize the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship.
Implementation: ODOP initiative is being implemented by DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.
- The Department of Commerce through DGFT is engaging with State and Central Government agencies to promote the initiative of One District One Product.
- State Export Promotion Committee (SPEC) and District Export Promotion Committee (DEPC) have been constituted in states under the ODOP initiative.
- DEPC is constituted in all districts of India, except districts of the state of West Bengal.
Marketing Avenues: All the products under ODOP scheme will be available at NAFED Bazaars, E-commerce platforms, and prominent retail stores across India.

Transforming Districts into Export Hubs: One District One Product (ODOP) scheme aims to convert each District of the country into an Export Hub by-
- Identifying products with export potential in the district,
- Addressing bottlenecks for exporting these products,
- Supporting local exporters/manufacturers to scale up manufacturing, and find potential buyers outside India.
Promoting Industry and Export: One District One Product (ODOP) initiative aims to promote the manufacturing & services industry in the District, along with promoting exports of identified products.
Generating Employment: One of the key goals of the One District One Product (ODOP) initiative is to generate employment for the local people in the District.

About: Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme is a centrally sponsored scheme launched under the Aatmanirbhar Bharat Abhiyan.
Objective: PMFME Scheme aims to-
- Enhance the competitiveness of existing individual micro-enterprises in the unorganized segment of the food processing industry and Promote formalization of the sector and
- Provide support to Farmer Producer Organizations, Self Help Groups, and Producers Cooperatives along their entire value chain.
Funding: PMFME scheme is provided with an outlay of Rs. 10,000 crores for over a period of five years from 2020-21 to 2024-25.
Beneficiaries: PMFME scheme envisions to directly assisting the 2,00,000 micro food processing units for providing financial, technical, and business support for the up-gradation of existing micro food processing enterprises.