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National Strategy for Adventure Tourism

National Strategy for Adventure Tourism- Relevance for UPSC Exam

  • GS Paper 2: Governance, Administration and Challenges- Government policies and interventions for development in various sectors and issues arising out of their design and implementation.

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National Strategy for Adventure Tourism in News

  • Recently, the Union Tourism Ministry has formulated National Strategy for Adventure Tourism to promote India as a preferred adventure tourism destination globally.

Analysis Of Kurukshetra Magazine: Potential Of Rural Tourism | Kurukshetra June 2022

 

National Strategy for Adventure Tourism

  • About: The Ministry of Tourism has drafted national strategy on Sustainable tourism which focuses promoting environmental sustainability, protecting biodiversity, promoting economic sustainability and promoting socio-cultural sustainability.
    • Ministry of Tourism has recognised Adventure Tourism as a Niche Tourism Product, which inter alia includes Water Sports activities, to promote India as a 365 days destination and attract tourist with specific interest.
  • Mandate: The strategy aims to mainstream sustainability into tourism sector. Adventure tourism is one of the important segments to promote sustainable tourism.
  • Vision: To position India as a preferred destination for adventure tourism globally. 2.3.
  • Mission: To develop an enabling ecosystem for growth of Adventure Tourism in the Country and creating synergies amongst Central Government, State Governments, Private Sector and local communities, for development of Adventure Tourism.
  • Strategic Pillars under Strategy: Draft National Strategy for Adventure Tourism recognizes following as the strategic pillars of the strategy-
    • State assessment, ranking and strategy
    • Skills, capacity building and certification
    • Marketing and promotion
    • Strengthening adventure tourism safety management framework
    • National and State-level rescue and communication grid
    • Destination and Product Development
    • Governance and Institutional Framework

 

Implementation of National Strategy for Adventure Tourism

  • National Board for Adventure Tourism (NBAT): It has been constituted under the Chairpersonship of Secretary (Tourism).
    • NBAT comprises of representatives from identified Central Ministries/ organizations, State Governments/UT Administrations and Industry Stakeholders.
    • Mandate: National Board for Adventure Tourism is entrusted with the objective of operationalization and implementation of the strategy to promote and develop adventure tourism in the Country.
  • Scope of National Board for Adventure Tourism (NBAT): Its’ scope of activities includes following-
    • Detailed action plan and formulation of dedicated scheme
    • Certification Scheme
    • Safety guidelines
    • Capacity building, replication of national and global best practices
    • Assessment of state policies and ranking
    • Marketing and promotion
    • Destination and product development
    • Private sector participation
    • Specific strategies for adventure tourism
    • Any other measures for growth of adventure tourism in the country.
  • National Institute for Water Sports (NIWS): Ministry of Tourism, through NIWS, Goa, provides training to water sports operators through various skill developing courses and certify the trainees.

 

 

Adventure Tourism in India

  • What is adventure tourism?
    • Adventure tourism is a trip that includes at least two of the following three elements physical activity, natural environment and cultural immersion.
  • Types of Adventure Tourism:
    • Hard Adventure Activities: Adventure tourism activities that involve a high level of risk and require a greater level of expertise, skills, training and experience.
      • High altitude mountaineering, river rafting, scuba diving, hang gliding, skydiving comes etc. are hard adventure activities.
    • Soft Adventure Activities: Adventure tourism activities that involve moderate levels of risk and the tourists involved in these activities do not require particular skill or experience.
      • Most tourists take soft adventure activities for recreation and fun as it involves a lesser level of risk.
      • Hiking, camping, biking comes under soft adventure activities.
    • Adventure Tourism – India’s Significant Geographical Advantage
      • 70 per cent of the Himalayas
      • 7,000 kms of coastline
      • Among the one of the three countries in the world with both hot and cold deserts
      • Ranks 10th in total area under forest cover
      • Ranks 6th in terms of number of recognized UNESCO Natural Heritage sites
    • India’s potential for Adventure Tourism: Despite natural wealth and potential, India ranks quite low in global adventure tourism.
      • India holds great potential to become a global marketplace for adventure activities and sports.
      • India has tremendous potential to attract adventure tourists from different parts of the World.
      • From North to South and East to West, the geographical conditions of the country provide a competitive edge regarding the development of adventure tourism opportunities.

 

National Digital Tourism Mission

National Digital Tourism Mission

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