UGC NET Notes

Strategic Marketing Management: Definition, Purpose & Process

Marketing in the current scenario has undergone a huge change. The scope of marketing has become wider and the extension of it is known as strategic marketing management. In this article, we will discuss strategic marketing management, its meaning, objectives...

Organisational Culture, Definition, Types & Features

Organisational culture is a dynamic and pervasive phenomenon that profoundly influences how groups and societies function. It encompasses a rich tapestry of shared beliefs, assumptions, values, norms, symbols, and practices that intricately shape the interactions and behaviours of individuals within...

Performance Appraisal, Definition, Objective, & Methods

Performance appraisal is an important part of human resource management. The results of performance appraisals serve many important functions in organizations. In this article, we will discuss in detail the concept of performance appraisal, its objectives and different techniques of...

How to boost your Score in Reading Comprehension?

Reading comprehension is an important topic of almost comes in every exam right from the school level to a higher level of competitive exams. In the UGC, CTET Exam reading comprehension comes with various weightage. Reading comprehension has been carrying...

Communication Theory,Types and Meaning, Download UGC NET Notes PDF

Communication theories are frameworks or models that attempt to explain and predict how communication works and the factors that influence it. These theories provide a way to understand communication processes and help to explain why people communicate the way they...

PARAKH Full Form, Benefits and Importance

NEP 2020 has come up with many versatile areas and their evaluation process. PARAKH is one of New concept which has been released in NEP 2023. PARAKH responsibility is creating standards and criteria for student assessment and evaluation. PARAKH happens...