Which of the following are true when an organization uses intensive distribution of its products?
A. Customers are moderate in number.
B. Widespread market coverage
C. Customers are brand-conscious
D. Mass advertising
E. Pleasant shopping conditions
Choose the most appropriate answer from the options given below:
Codes

Correct option is C

When an organization uses intensive distribution of its products, the following statements are true:
B. Widespread market coverage: Intensive distribution involves making the product available through as many outlets as possible. The goal is to have widespread market coverage and reach a large number of customers. This can include multiple retail stores, online platforms, and other distribution channels.
D. Mass advertising: Intensive distribution often requires mass advertising efforts to promote the product and create awareness among the target audience. The organization needs to reach a broad customer base to support the widespread availability of its products.
Option A is not correct because intensive distribution aims to reach a large number of customers, so the number of customers would be high, not moderate.
Option C is not correct because the brand-consciousness of customers is not specifically related to intensive distribution. Customers can be brand-conscious in various distribution strategies, including intensive, selective, or exclusive.
Option E is not correct because pleasant shopping conditions are not specifically associated with intensive distribution. It is more related to the overall retail environment and customer experience, which can vary across different distribution strategies.
Therefore, the correct answer is (C) B and D only.