Match the items of List - I with the items of List - II and denote the code of correct matching:

List – I	List - II
(A) Basic Product	(I) Set of attributes and conditions buyers normally expect
(B) Expected Product	(II) Possible augmentation and transformation the product might undergo in future
(C) Augmented Product	(III) Exceed customer expectations
(D) Potential Product	(IV) Converting core benefits into product

Code:

Correct option is D

The correct answer is (d) (A)-(IV), (B)-(I), (C)-(III), (D)-(II).
This matching is based on Philip Kotler’s Five Product Levels model, which illustrates how products provide value. The Basic Product (A-IV) is the physical version of the core benefit (e.g., a bed in a hotel). The Expected Product (B-I) includes attributes consumers take for granted (e.g., clean sheets). The Augmented Product (C-III) includes features that differentiate the brand and exceed expectations (e.g., free Wi-Fi). Finally, the Potential Product (D-II) represents all future transformations and improvements the product might undergo to remain competitive.
INFORMATION BOOSTER
· Core Benefit: The fundamental need being met (e.g., rest/sleep).
· Point of Differentiation: Augmented products are where branding and competition primarily happen in developed markets.
· Customer Delight: Exceeding expectations shifts a product from "Expected" to "Augmented."
· Future-Proofing: Potential products focus on long-term evolution and sustainability.