Which of the following statements is correct?

Correct option is C

The correct statement is Selling is a part of Marketing. Marketing is a broader term that includes all activities beginning from identifying customer needs, developing products, pricing, promoting, distributing, and after-sales service. Selling is just one of the elements of the marketing process. While selling focuses on transferring ownership of goods to customers, marketing focuses on creating value, satisfaction, and long-term relationships with customers. Hence, marketing includes selling but is not limited to it. Therefore, selling is only one component of the entire marketing function.
Information Booster
1. Marketing begins before the product is produced; selling begins after the product is made.
2. Selling is a short-term goal; marketing has long-term customer relationship goals.
3. Marketing involves research, product planning, branding, packaging, promotion, distribution, and selling.
4. Selling focuses on pushing products; marketing focuses on attracting customers through value creation.
5. Marketing is customer-oriented, while selling is product-oriented.
Additional Information
· (a) Selling and Marketing are same: Incorrect because marketing is a wider concept. Selling is only one function within the broader marketing system.
· (b) Marketing is a part of Selling: Incorrect because selling cannot include activities like market research, product development, or branding. These are marketing functions.
· (d) There is no relation between Selling and Marketing: Incorrect because selling is a key component of marketing and both are interconnected.