Which one of the following is not a part of Marketing-mix?

Correct option is B

The Marketing-mix, also known as the 4 Ps of Marketing, includes Product, Price, Place, and Promotion. These four elements collectively determine how a firm markets its goods and services. Out of the given options, Workshop is not a component of the marketing-mix.
A Workshop is a training or discussion session and holds no direct relevance as a marketing-mix variable. On the other hand, Product, Price, and Place are core components used to analyze and strategize marketing decisions. The marketing-mix helps businesses understand customer needs, set pricing strategies, determine distribution channels, and design the product accordingly. Therefore, Workshop is not included as a part of the marketing-mix.
Information Booster
· The Product refers to the goods or services offered by a business that satisfy customer needs.
· Price refers to the amount charged for the product, affecting demand and profitability.
· Place determines how and where the product will be made available to customers.
· The marketing-mix forms the foundation of any marketing strategy and is widely used worldwide in marketing planning.