Correct option is B
The
Marketing-mix, also known as the
4 Ps of Marketing, includes
Product, Price, Place, and
Promotion. These four elements collectively determine how a firm markets its goods and services. Out of the given options,
Workshop is
not a component of the marketing-mix.
A
Workshop is a training or discussion session and holds no direct relevance as a marketing-mix variable. On the other hand,
Product, Price, and
Place are core components used to analyze and strategize marketing decisions. The marketing-mix helps businesses understand customer needs, set pricing strategies, determine distribution channels, and design the product accordingly. Therefore,
Workshop is not included as a part of the marketing-mix.
Information Booster
· The
Product refers to the goods or services offered by a business that satisfy customer needs.
·
Price refers to the amount charged for the product, affecting demand and profitability.
·
Place determines how and where the product will be made available to customers.
· The marketing-mix forms the foundation of any marketing strategy and is widely used worldwide in marketing planning.