Match List-I with List-II:

List-I (Stages of Product Life Cycle)	List-II (Types of Customers)
A. Introduction	I. Laggards
B. Growth	II. Early Adopters
C. Maturity	III. Majority
D. Decline	IV. Innovators

Options:

Correct option is C

The Product Life Cycle (PLC) stages align with customer adoption categories from Everett Rogers' Diffusion of Innovations theory. Here's the match:
· A. Introduction: This stage is characterized by low sales and high marketing costs, as the product is new to the market. The primary customers are  IV. Innovators. These individuals are risk-takers who are eager to be the first to try new products.
· B. Growth: As the product gains acceptance and sales increase rapidly,  II. Early Adopters begin to embrace it. These are opinion leaders who are influential in their social circles and help spread the word about the product.
· C. Maturity: In this stage, sales growth slows down, competition intensifies, and the market becomes saturated. The bulk of the market, consisting of the  III. Majority (Early Majority and Late Majority), has adopted the product. This group is more risk-averse than early adopters and adopts the product once it has been tried and tested.
· D. Decline: Sales and profits decline as the product becomes obsolete or faces intense competition from newer products. The last customers to adopt the product are the  I. Laggards. They are resistant to change and prefer traditional ways, often adopting the product only when it becomes necessary or is offered at a very low price. 
Therefore, the correct matching is: A-IV, B-II, C-III, D-I