The strategies of flanking defense, preemptive defense, mobile defense, contractor defense, and counter-offensive defense are used by which market player?

(A) Market challenger

(B) Market leader

(C) Market follower

(D) Market Nicher

(E) Start-up Marketer

Choose the most appropriate answer from the options given below:

Correct option is B

Market leaders adopt various defense strategies to maintain their dominant position in the industry. Strategies like flanking defense, preemptive defense, and counter-offensive defense are used to protect market share from challengers.
Information Booster:
1. Flanking Defense: Protects weak market segments from competitors.
2. Preemptive Defense: Takes proactive measures before a competitor attacks.
3. Mobile Defense: Expands into new markets to sustain growth.
4. Counter-Offensive Defense: Strikes back against aggressive competitors.
5. Contractor Defense: Strengthens barriers to entry for new competitors.
Additional Knowledge:
· Market Challenger: Focuses on aggressive marketing to gain market share.
· Market Follower: Adopts a low-risk approach by copying successful strategies.
· Market Nicher: Specializes in serving small, unique market segments.