Correct option is D
Inter-coder reliability is a measure used in
content analysis to assess the consistency between different coders when categorizing or coding data. Content analysis involves systematically categorizing and coding textual, visual, or audio data, and since multiple coders may interpret the content differently, inter-coder reliability ensures that their coding is consistent and replicable.
1.
Content analysis: A research technique used to objectively and systematically analyze communication content (text, images, media).
Information Booster: 2.
Inter-coder reliability: Ensures that multiple coders or analysts are consistent in their coding of qualitative data.
3.
Reliability metrics: Common measures include Cohen’s Kappa, Krippendorff’s Alpha, and Scott’s Pi.
4.
Qualitative research: Ensures that coding results are not subjective or biased across different coders.
5.
Data categorization: Involves coding large amounts of unstructured data into meaningful categories or themes.
6.
Replication: High inter-coder reliability makes findings replicable and adds validity to qualitative research.