Given below are two statements
Statement I: Focus group discussion is part of formative research.
Statement II: Formative research can be both qualitative and quantitative.
In light of the above statements, choose the correct answer from the options given below

Correct option is A

Both statements are correct:
· Statement I is true because focus group discussions are often used in formative research to gather insights and feedback from target groups, allowing researchers to understand perceptions, attitudes, and behaviors before implementing programs or interventions.
· Statement II is also true, as formative research can include both qualitative methods (like interviews and focus groups) and quantitative methods (like surveys and statistical analysis) to comprehensively assess the needs, characteristics, and preferences of a target audience.
Information Booster: 1. Purpose of Formative Research: Used to understand target audiences and refine strategies before program implementation.
2. Qualitative Methods: Includes interviews, focus groups, and observations to explore attitudes, beliefs, and motivations.
3. Quantitative Methods: Includes surveys and experiments that provide numerical data to validate qualitative findings.
4. Focus Group Discussion: A common tool in formative research, offering in-depth insights from group discussions on specific topics.
5. Application in Program Design: Helps in tailoring interventions to suit the audience's needs and improve effectiveness.
6. Iterative Process: Often repeated or revisited throughout a project for continuous improvement.
7. Use in Various Fields: Widely applied in social sciences, marketing, healthcare, and public policy research.