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Dimensions of VALSTM framework to include which one of the following?
Question



Dimensions of VALSTM framework to include which one of the following?

A.

Consumer motivation and consumer resources

B.

Consumer personality and consumer resources

C.

Consumer motivation and consumer preferences

D.

Consumer needs and consumer resources

Correct option is A

The dimensions of VALS framework include consumer motivation and consumer resources. The VALS™ framework is a tool used for market segmentation based on psychographic characteristics of consumers. It classifies consumers into eight distinct groups based on their values, attitudes, lifestyles, and behavior. The framework helps marketers understand the motivations and resources of different consumer groups, which in turn helps them develop targeted marketing strategies

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