Who said this, "We now live in the time of the tribe"?

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Correct option is C

M. Maffesoli

The phrase "We now live in the time of the tribe" was coined by Michel Maffesoli, a French sociologist. He introduced this concept to describe the return of tribal forms of organization and identity in contemporary societies, particularly in the context of postmodernity. Maffesoli argued that, in modern times, individuals are increasingly seeking group identities, similar to traditional tribal forms, rather than maintaining a purely individualistic existence.

Maffesoli’s theory suggests that tribalism in modern society is emerging in the form of new social groups, such as subcultures, clubs, fan groups, and digital communities, where people form bonds based on shared interests, values, and lifestyles rather than geographic or familial ties. This idea is part of his broader work on postmodern sociology, where he emphasizes the rise of collective identities over individualism and the social bonds formed in contemporary society.

Information Booster:

1. Tribalism in Postmodern Society – Maffesoli’s concept of tribalism reflects a shift from modern individualism to a return of collective, group-based identities.
2. Subcultures and Social Groups – Maffesoli highlights the importance of subcultures, youth groups, and virtual communities as modern forms of tribes.
3. Postmodern Sociology – Maffesoli’s work is associated with postmodern sociology, which looks at how traditional societal structures are being replaced by new forms of group cohesion and social identity.
4. Social Bonds – Maffesoli’s theory revolves around how modern societies are creating new types of social bonds that are often fluid and based on personal interests, rather than rigid structures like family or state.
5. Collective Identity – He emphasizes that, in postmodern societies, people are increasingly identifying with collective identities based on common interests, beliefs, or lifestyles, rather than simply geographic or political affiliations.

Additional Knowledge:

• R. Reader – R. Reader is a scholar known for his work on religion and secularization, but he is not associated with the phrase "We now live in the time of the tribe."
• G. Davie – G. Davie is a sociologist who focuses on religion and secularization, particularly in relation to modernity and public life, but did not coin the term in question.
• C. Barone – C. Barone is known for sociological and educational research but is not associated with this specific concept.