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Which one of the following is an example of hybrid service offering?
Question



Which one of the following is an example of hybrid service offering?

A.

Consulting

B.

Massage

C.

Restaurant meal

D.

Car with a warranty

Correct option is C


A hybrid service constitutes a business model that mixes both products and services to offer a more comprehensive and integrated solution to customers. In a hybrid service offering, a company offers a product along with additional services that enhance the value of the product or support its use.
A restaurant is considered as a hybrid service model as it offered a range of additional services such as ambience and décor, menu development, service quality, reservation management etc. This can lead to increased customer satisfaction, repeat business, and positive word-of-mouth recommendations.
Advantages of Hybrid service model
 increased customer satisfaction
 differentiation from competitors
 increased revenue
 long-term customer relationships
 greater control over the customer experience

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