Which one of the following categories of customers are opinion leaders who carefully search for new technologies that might give them a dramatic competitive advantage?

Correct option is A

Early adopters are the category of customers who come after the innovators in the Diffusion of Innovation theory. They are the first to adopt new products or technologies after the innovators have paved the way. Early adopters are often opinion leaders within their social circles and have a keen interest in staying ahead of the curve. Unlike innovators, who are driven by their own curiosity and willingness to take risks, early adopters carefully evaluate new technologies and assess how they can provide a competitive advantage. They are more strategic in their adoption decisions and are willing to invest in new innovations that align with their business goals and objectives.