Which of the following variables are considered relevant in behavioral segmentation of consumers?
A. Life style
B. User status
C. Occasions
D. Values
E. Loyalty status
Choose the correct answer from the options given below:

Correct option is C

Behavioural segmentation - Behavioral segmentation is a marketing strategy that divides a target market into smaller groups based on their behaviours, attitudes, and patterns of use. This approach is based on the premise that consumer behaviour is a better predictor of buying habits than demographics or psychographics alone
Behavioural segmentation is a marketing strategy that divides a target market into smaller groups based on their behaviours, attitudes, and patterns of use. This approach is based on the premise that consumer behaviour is a better predictor of buying habits than demographics or psychographics alone.
Behavioural segmentation can be based on a variety of factors, including:
1. Purchase behaviour: This includes factors such as frequency of purchase, average spend, and purchase history.
2. Occasion-based behaviour: This includes factors such as the timing of purchase, specific events, and special occasions.
3. User status: This includes factors such as first-time buyers, repeat buyers, and loyal customers.
4. Loyalty status: This includes factors such as brand loyalty, switchers, and price-sensitive customers.