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    ​When a person responds the same way to just about every item on a rating scale, this respondent is engaging in​
    Question

    When a person responds the same way to just about every item on a rating scale, this respondent is engaging in

    A.

    Telescoping

    B.

    Satisficing

    C.

    Nondifferentiation

    D.

    Optimizing

    Correct option is C

    Nondifferentiation is a type of response bias observed in surveys or rating scales where the respondent gives the same answer to all or most items regardless of the content.

    Information Booster:

    • Also called straightlining.

    • Indicates low engagement, lack of understanding, or fatigue.

    • It threatens data quality, as responses do not reflect true attitudes or opinions.

    • Common in Likert scales or other matrix-type questions.

    Additional Knowledge:

    • Telescoping: Recalling events as occurring more recently than they did.

    • Satisficing: Settling for a good-enough answer rather than the best one.

    • Optimizing: Carefully evaluating all options to choose the best one (opposite of satisficing).

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