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​When a person responds the same way to just about every item on a rating scale, this respondent is engaging in​
Question

When a person responds the same way to just about every item on a rating scale, this respondent is engaging in

A.

Telescoping

B.

Satisficing

C.

Nondifferentiation

D.

Optimizing

Correct option is C

Nondifferentiation is a type of response bias observed in surveys or rating scales where the respondent gives the same answer to all or most items regardless of the content.

Information Booster:

  • Also called straightlining.

  • Indicates low engagement, lack of understanding, or fatigue.

  • It threatens data quality, as responses do not reflect true attitudes or opinions.

  • Common in Likert scales or other matrix-type questions.

Additional Knowledge:

  • Telescoping: Recalling events as occurring more recently than they did.

  • Satisficing: Settling for a good-enough answer rather than the best one.

  • Optimizing: Carefully evaluating all options to choose the best one (opposite of satisficing).

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