When a company distributes its products through a channel structure that includes one or more resellers, it is known as

Correct option is B

Indirect marketing involves intermediaries like wholesalers and retailers who resell products to the final customers.
Information Booster Indirect marketing benefits companies by reaching larger audiences, reducing distribution costs, and leveraging intermediary expertise. Examples include FMCG goods sold via retailers.
Additional Knowledge
· (a) Direct marketing: No intermediaries, direct-to-consumer model.
· (c) Integrated marketing: Synchronizing marketing efforts across channels.
· (d) Multi-level marketing: Pyramid-based distribution involving recruiting salespeople.