Utility of Semantic differential scale is not contingent upon:

Correct option is C

The semantic differential scale is a type of rating scale used to measure people's attitudes or feelings about a particular object, concept, or issue. It relies on adjective pairs (e.g., "good-bad," "strong-weak") to describe various dimensions of the object being assessed. The utility of a semantic differential scale is contingent upon ensuring that the adjective pairs are appropriate and meaningful, and that the context of the items is clearly understood. However, the length of the items in the scale does not directly affect its utility. The scale can be effective regardless of the length of the individual items, as long as the adjectives used are meaningful and the response options are clear.

Information Booster:
Typically, the scale uses bipolar adjective pairs to assess these dimensions, which reflect the emotional, evaluative, or connotative characteristics of the concept being studied.

2. Evaluation (Good-Bad):
This dimension measures how people evaluate or judge an object, person, or concept based on positive vs. negative attributes.
Example pairs: Good-Bad, Pleasant-Unpleasant, Favorable-Unfavorable.
It reflects the overall sentiment or emotional response (e.g., is the object considered beneficial, useful, or desirable?)

3. Potency (Strong-Weak):
The potency dimension assesses the strength or power of a concept or object. It deals with how dominant, influential, or powerful a subject is perceived to be.
Example pairs: Strong-Weak, Powerful-Powerless, Heavy-Light.
This dimension measures the degree of control or intensity attributed to the subject being evaluated.

4. Activity (Active-Passive):
This dimension reflects the activity level or dynamism of the concept. It measures whether an object or concept is perceived as active, energetic, or moving versus passive, inert, or stagnant.
Example pairs: Active-Passive, Energetic-Static, Lively-Dull.
It gauges how engaged or dynamic something is, which is particularly relevant in social or behavioral contexts.