Correct option is B
Social Embeddedness
Anthony Giddens is known for his contribution to New Economic Sociology. He emphasized the concept of Social Embeddedness, which suggests that economic actions cannot be understood without considering the social relationships and context in which they occur. Economic activities are deeply influenced by the structures, institutions, and social norms of the society. This idea helps to reformulate economic issues by linking them to social structures, rather than viewing them as isolated or purely market-driven phenomena.