The channel alternative is NOT to be assessed on the basis of

Correct option is D

Accumulation criteria is not a recognized basis for assessing channel alternatives. Economic, control, and adaptive criteria are the standard factors.
Information Booster Economic criteria assess cost efficiency. Control criteria evaluate the degree of influence over the channel, and adaptive criteria analyze flexibility to adapt to changing market conditions.
Additional Knowledge
· Economic: Focuses on profit margins and costs.
· Control: Highlights influence on decisions.
· Adaptive: Evaluates resilience in dynamic markets.