English
10 Questions
20 Marks
12 Mins English English50 Questions100 Marks60 Mins English English10 Questions20 Marks12 Mins English| List-I (Stages of Product Life Cycle) |
List-II (Types of Customers) |
| A. Introduction |
I. Laggards |
| B. Growth |
II. Early Adopters |
| C. Maturity |
III. Majority |
| D. Decline |
IV. Innovators |
Which one of the following is not a major direct selling company in India?
Some doctors charge patients for missed appointments because the service value existed only at that point and disappeared when the patient did not show up. This is an example of which one of the following service characteristics?
The strategies of flanking defense, preemptive defense, mobile defense, contractor defense, and counter-offensive defense are used by which market player?
(A) Market challenger
(B) Market leader
(C) Market follower
(D) Market Nicher
(E) Start-up Marketer
Choose the most appropriate answer from the options given below:
Arrange the following steps in the proper sequence to develop effective marketing communication.
A. Design the communication
B. Select the communication channel
C. Identify the target audience
D. Choose the communication mix
E. Choose the communication objectives
Choose the correct answer from the options given below:
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