Match the column

Match List –I with List –II:

Codes

Match the items of List - I with the items of List - II and denote the code of correct matching:

List – I	List - II
(A) Basic Product	(I) Set of attributes and conditions buyers normally expect
(B) Expected Product	(II) Possible augmentation and transformation the product might undergo in future
(C) Augmented Product	(III) Exceed customer expectations
(D) Potential Product	(IV) Converting core benefits into product

Code:

Which one of the following is not a part of Marketing-mix?

A car manufacturer offers to sell a particular brand of car at a price of ₹10,000 less for a limited period. This is which of the following type of sales promotion activity?

Which of the following are two components of a ‘Brand’?

Which of the following is the main focus of the Marketing Concept?

Match List-I with List-II:

List-I (Stages of Product Life Cycle)	List-II (Types of Customers)
A. Introduction	I. Laggards
B. Growth	II. Early Adopters
C. Maturity	III. Majority
D. Decline	IV. Innovators

Options:

Geographical Price Differentials include which of the following?
A. F.O.B Factory Pricing
B. Zone Pricing
C. Loss Leader Pricing
D. Postage Stamp Pricing
E. Basing Point Pricing
Choose the correct answer from the options given below:

A marketer needs to be aware of the criteria by which the effectiveness of their segmentation procedures can be assessed. Which of the following is NOT a criterion for evaluating the resulting market segments?

The consumer's price sensitivity is/are influenced by:
A. Who bears the cost
B. What percentage of total expenditure the product represents
C. Who bears the cost and type of retailer from where the customer purchases
D. Consumption of the product by the customer
E. Knowledge about the product
Choose the most appropriate answer from the options given below: