Match the column

Match List-I with List-II

Choose the correct answer from the options given below

Correct option is A

Brand Equity: It refers to the value and strength of a brand in the market. It represents the goodwill and reputation that consumers have related to a brand. (Description: IV - A pool of goodwill consumers have related to a brand) Brand Identity: It represents the visual and sensory aspects of a brand that help distinguish it from other brands. It includes the brand's name, logo, design, and other visual elements. (Description: III - The peculiar distinguishing color, design, label of a brand which distinguish brand of a firm) Brand Image: It refers to the perception and associations that consumers have in their minds related to a brand. It includes the reputation, beliefs, and feelings associated with a brand. (Description: II - The mental perception and associations of consumers related to a brand) Market Potential: It represents the maximum possible demand for a product or service when marketing expenditure in the industry is infinite. It indicates the total market size or the total potential customer base. (Description: I - The maximum possible demand for a product when marketing expenditure in the industry is infinite) Therefore, the correct answer is A.  A - IV, B - III, C - II, D - I.