Market logistic planning has the following four steps. Arrange the steps in the correct sequence:

(A) Develop operational excellence in sales forecasting, warehouse management, transportation, and material management

(B) Select the best channel design and network strategy for reaching the customers

(C) Implement the solution with the best information systems, equipment, policies, and procedures

(D) Decide on the company's value proposition to its customers

Choose the correct option:

Correct option is B

1. (D) Decide on the Company’s Value Proposition → First Step:
· The first step in logistics planning is defining the value proposition, i.e., what the company promises to deliver to its customers in terms of service and product quality.
2. (B) Select the Best Channel Design and Network Strategy → Second Step:
· Based on the value proposition, the company chooses the most efficient distribution channels and designs a network to reach customers.
3. (A) Develop Operational Excellence → Third Step:
· The company ensures excellence in critical logistics areas such as sales forecasting, warehouse management, and transportation.
4. (C) Implement the Solution → Fourth Step:
· Finally, the company implements the logistics plan using appropriate information systems, equipment, and operational policies.
Information Booster:
1. Market Logistics Planning:
· Ensures that products are delivered efficiently and cost-effectively to meet customer expectations.
2. Four Key Steps Explained:
· Value Proposition: Defines the company’s competitive advantage.
· Channel Design: Determines how goods reach customers.
· Operational Excellence: Focuses on optimizing logistics processes.
· Implementation: Executes the plan with proper systems and policies.
Additional Knowledge:
1. Importance of Sales Forecasting in Logistics:
· Accurate forecasting minimizes stockouts and overstocking, ensuring cost efficiency.
2. Role of Information Systems:
· Advanced logistics systems like ERP and WMS streamline operations and improve decision-making.