In mass communication, the audiences are:
(A) Well-defined
(B) Anonymous
(C) Homogeneous
(D) Heterogeneous
(E) Scattered
Choose the correct answer from the options given below:

Correct option is C

In mass communication, the audiences are typically:
· Anonymous: The communicator (e.g., a media outlet) usually does not know the individual identities of the audience members.
· Heterogeneous: The audience consists of individuals from diverse demographic, cultural, and social backgrounds.
· Scattered: Audiences are geographically dispersed, making them physically separated from each other.
Information Booster 1. Anonymous: In mass communication, the audience remains largely unknown to the sender.
2. Heterogeneous: Mass communication addresses diverse groups with varied characteristics.
3. Scattered: The geographical dispersion of the audience is a hallmark of mass communication.
Additional Knowledge · (A) Well-defined: Mass communication rarely targets well-defined audiences, as its scope is broad.
· (C) Homogeneous: Mass communication audiences are not homogeneous due to their diverse nature.