Match List I with List II

List I	List II
Type of Communication	Audience Type
A. Interpersonal	I. Fragmented
B. Organisational	II. Anonymous
C. Mass	III. Dyadic
D. Social	​ IV. Identifiable

Choose the correct answer from the options given below:

Correct option is D

The correct answer is (d) A ‐ III, B ‐ IV, C ‐ II, D ‐ I. Let’s analyze each type of communication and match it with the appropriate audience type:
· A. Interpersonal – III. Dyadic: Interpersonal communication involves direct, one-to-one (dyadic) interaction between individuals, such as a conversation between two people.
· B. Organisational – IV. Identifiable: Organisational communication occurs within a defined structure where the audience (employees, teams) is identifiable and known.
· C. Mass – II. Anonymous: Mass communication targets a large, often heterogeneous audience, which is typically anonymous (e.g., television broadcasts, newspaper readership).
· D. Social – I. Fragmented: Social communication (e.g., social media platforms) engages an audience that is fragmented, consisting of various smaller groups or individuals with diverse interests.
Information Booster 1. Interpersonal Communication:
· Involves two or more people engaging in face-to-face or mediated dialogue.
· Examples: Personal conversations, phone calls.
2. Organisational Communication:
· Structured communication within an organization.
· Examples: Team meetings, internal memos, corporate emails.
3. Mass Communication:
· Communication directed toward a large, broad, and largely anonymous audience.
· Examples: Television, radio, newspapers.
4. Social Communication:
· Dynamic communication in social contexts, often via digital platforms.
· Examples: Social media interactions (Facebook, Twitter).