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Identity the correct sequence of the following elements in the mass communication process. (A) Selective exposure (B) Selective attention (C)
Question



Identity the correct sequence of the following elements in the mass communication process.
(A) Selective exposure
(B) Selective attention
(C) Cognitive dissonance
(D) Congruent information
(E) Confirmation of bias
Choose the correct answer from the options given below:

A.

B, A, D, C, E

B.

A, E, C, B, D

C.

C, D, E, B, A

D.

E, C, A, B, D

Correct option is B


The correct sequence follows the psychological process of receiving and processing mass communication:
1. Selective exposure: This is the first step, where an individual chooses to expose themselves to certain media or messages that align with their pre-existing beliefs.
2. Confirmation of bias: After being exposed, individuals tend to interpret the information in a way that confirms their existing beliefs, leading to confirmation bias.
3. Cognitive dissonance: If the information conflicts with their beliefs, it creates discomfort, known as cognitive dissonance.
4. Selective attention: This step involves paying attention only to the information that supports one's beliefs and ignoring contradictory data.
5. Congruent information: Finally, individuals reinforce their views by seeking congruent information that aligns with their beliefs.

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