Identify the correct sequence of stages in the sales process :
A. Initial contact
B. Gather the sales Lead
C. Meeting objections and concerns
D. Qualifying the Lead
E. Sales presentation
Choose the correct answer from the options given below :

Correct option is A

Introduction: The personal selling process involves a systematic sequence of steps designed to convert a lead into a permanent customer. Correct Answer: B,A,D,E,C.
Information Booster:
· Gather the sales Lead (B) – The first step is prospecting, where the salesperson identifies potential customers.
· Initial contact (A) – This is the approach stage where the salesperson first interacts with the prospect to establish rapport.
· Qualifying the Lead (D) – Involves determining if the prospect has the authority, need, and ability (money) to buy the product.
· Sales presentation (E) – The salesperson tells the "product story" to the buyer, presenting features and benefits.
· Meeting objections and concerns (C) – The salesperson handles resistance and clarifies doubts before moving toward the closing of the sale.
Additional Knowledge:
· Sequencing Misconceptions – Many candidates confuse Initial Contact with Gathering Leads. You cannot contact a person until you have identified them as a lead ( Prospecting always precedes the Approach).
· Presentation vs. Objections – Objections naturally follow the presentation; you cannot address concerns about a proposal until the proposal has been presented (E) to the client.