Which of the following strategy is generally adopted by a market challenger firm ?

Correct option is B

Introduction: In competitive market dynamics, a market challenger is a firm that aggressively seeks to expand its market share by attacking the leader or other competitors. Correct Answer: Indirect attack.
Information Booster:
· Indirect attack – Instead of a head-on collision (Frontal Attack), the challenger focuses on the competitor’s weaknesses or gaps in the market.
· This can take the form of a Flank Attack (attacking underserved geographic or segmental areas) or a Bypass Attack (diversifying into unrelated products or leapfrogging with new technology).
· It is designed to stretch the leader's resources by forcing them to defend multiple points simultaneously.
Additional Knowledge:
· Follow at a distance – This is a Market Follower strategy. Followers prefer to let the leader bear the cost of innovation and market education, choosing to maintain their share without "rocking the boat."
· Multiple Niching – This is a Market Nicher strategy. Niching involves serving small, specialized segments that are overlooked by large firms. "Multiple niching" is done to increase the chances of survival against larger competitors.
· Protect Market Share – This is the primary objective of the Market Leader. The leader focuses on continuous innovation and defensive strategies to prevent challengers from making inroads.