Match the List-I with List-II:

LIST I Types of Buying Decision Behavior	LIST II Their Explanation
A. Complex Buying Behaviour	I. Highly involved in a purchase and perceive significant difference among brands
B. Dissonance-reducing buying behaviour	II. Low consumer involvement and little significant brand difference
C. Habitual Buying Behaviour	III. Low consumer involvement but significant perceived brand differences
D. Variety seeking buying behaviour	IV. Highly involved with an expensive, infrequent, or risky purchase but see little difference among brands.

Choose the correct answer from the options given below:

Correct option is B

A. Complex Buying Behavior → I:​
In complex buying behavior, consumers are highly involved in the purchase decision because the product is expensive, risky, or infrequent, and they perceive significant differences among brands. Example: Buying a car or a house.

B. Dissonance-Reducing Buying Behavior → IV:
Consumers are highly involved in the purchase because it is expensive or risky, but they perceive little difference between brands. In such cases, they try to minimize post-purchase dissonance (buyer’s regret). Example: Buying furniture.

C. Habitual Buying Behavior → II:
In habitual buying, consumers show low involvement and do not perceive significant differences among brands. These purchases are routine and repetitive. Example: Buying bread or milk.

D. Variety Seeking Buying Behavior → III:
In variety-seeking behavior, consumers have low involvement but perceive significant brand differences. They often switch brands out of curiosity or desire for change rather than dissatisfaction. Example: Buying snacks or beverages.

Information Booster

• Complex Buying Behavior: Requires research and comparison due to high involvement and perceived differences. Often seen in durable goods purchases.
• Dissonance-Reducing Behavior: High involvement but low perceived brand differences lead to concern over making the right choice. Post-purchase reassurance is critical here.
• Habitual Buying Behavior: Relies on habit or familiarity with the product. Decisions are quick and based on brand loyalty or convenience.
• Variety Seeking Behavior: Characterized by brand switching despite satisfaction. The motivation is curiosity, exploration, or preference for novelty.