Arrange the given component tasks to be handled in positioning in the logical sequence:

(A) Developing the value proposition

(B) Analyzing competitors' positioning: Is there a gap somewhere?

(C) Communicating the value proposition to target consumers

(D) Deciding the locus in consumers' mind: Where to lodge the product/brand?

(E) Ensuring the infrastructure/competitive advantage for delivering the premise

Choose the correct answer from the options given below:

Correct option is B

The logical sequence for positioning is:
1. (D) Deciding the locus in consumers' minds: Establishes the brand's unique identity.
2. (B) Analyzing competitors' positioning: Identifies market gaps.
3. (E) Ensuring infrastructure/competitive advantage: Secures the means to deliver on promises.
4. (A) Developing the value proposition: Creates a meaningful promise to consumers.
5. (C) Communicating the value proposition: Conveys the message to the target audience.
Information Booster: Positioning is about crafting a brand's place in the market and consumers' minds. It ensures differentiation and builds brand recall by aligning product benefits with consumer expectations.