Correct option is D
Sequence to develop a successful market offering
Developing a successful market offering requires a comprehensive and systematic approach that involves several key stages. The following are the steps to develop a successful market offering:
1. Conduct Market Research: This involves gathering information about the market, customers, competitors, and industry trends. This will help to identify opportunities and challenges in the market. Conducting market research is the ultimate criterion for success.
2. Identify Customer Needs: Based on market research, identify the customer needs that are not currently being met by existing products or services.
3. Develop a Value Proposition: Develop a unique value proposition that differentiates the product or service from those of the competitors. This should clearly articulate how the product or service meets the customer needs and solves their problems.
4. Create a Prototype: Create a prototype of the product or service to test and refine the offering. This can be a physical product or a service demo.
5. Test the Product/Service: Conduct market testing to evaluate the acceptance and demand for the product or service. This can include focus groups, surveys, and other forms of customer feedback. It includes all the logistics of creating the offering.
6. Launch the Product/Service: Once the product or service has been refined and tested, launch it in the market.
7. Monitor and Evaluate: Continuously monitor and evaluate the performance of the product or service. This will help to identify areas for improvement and opportunities for growth.