Arrange the following components of Value-Delivery Process in proper sequence from 1st to 6th step:

(A) Communicating the Value
(B) Enhancing the Value (including sustaining the value)
(C) Capturing the value back from the market (through pricing)
(D) Delivering the value
(E) Selecting the value (including exploring the value)
(F) Creating the Value

Choose the correct answer from the options given below:

Correct option is A

The correct sequence of the Value-Delivery Process follows a logical progression from identifying customer needs to delivering and enhancing value. The six essential steps are:

1. (E) Selecting the Value – This includes exploring the market, segmenting customers, and identifying what value they seek. It lays the foundation for the entire process.

2. (F) Creating the Value – After understanding what the customer wants, firms design and develop products or services that offer that value.

3. (A) Communicating the Value – The firm must inform target customers about the value it is delivering through marketing and communication strategies.

4. (D) Delivering the Value – This includes logistics, distribution, customer service, and ensuring the product/service reaches the customer effectively.

5. (C) Capturing the Value Back – After delivery, firms must recover the value through pricing, sales, or customer retention strategies.

6. (B) Enhancing the Value – Finally, the firm works on sustaining and improving the value through continuous improvement, feedback loops, and relationship building.

This flow is rooted in modern marketing and strategic management theories, ensuring businesses remain customer-focused and competitive.

Information Booster:

• Selecting the Value (E): Done through market research and segmentation; helps businesses focus on the right audience.

• Creating the Value (F): Involves product/service development based on selected customer needs.

• Communicating the Value (A): Includes advertising, promotion, and PR to create awareness and interest.

• Delivering the Value (D): Deals with making the product/service accessible to the customer.

• Capturing the Value (C): Through pricing and loyalty; ensures business profitability and sustainability.

• Enhancing the Value (B): Includes customer service, after-sales support, and upgrades to foster long-term relationships.

These steps ensure an integrated marketing approach aligned with customer satisfaction and competitive advantage.