Correct option is B
Quantitative research focuses on the following core aspects:
1. Measurement (A): Quantitative research is primarily concerned with gathering numerical data that can be measured and analyzed statistically. This includes metrics like frequency, percentages, and averages.
2. Causality (B): Establishing cause-and-effect relationships is a key goal of quantitative research. Researchers use experimental designs, surveys, and statistical models to determine causal links.
3. Replication (D): Quantitative research emphasizes replicability, as consistent findings across studies enhance validity and reliability. Methods are designed to ensure results can be reproduced under similar conditions.
Thus, quantitative research primarily concerns itself with A (Measurement), B (Causality), and D (Replication).
Information Booster:
1. Characteristics of Quantitative Research:
· Objective and systematic investigation.
· Focuses on numbers and statistics.
· Often uses large samples to generalize findings.
· Data collection methods include surveys, experiments, and structured observations.
2. Strengths of Quantitative Research:
· High reliability and validity.
· Easier to replicate due to structured methodologies.
· Facilitates testing of hypotheses.
3. Difference from Qualitative Research:
· Quantitative research emphasizes breadth and generalization.
· Qualitative research emphasizes depth and context.
Additional Knowledge:
1. Context (C): While context is important in research, it is more of a focus in qualitative research, where understanding the environment, culture, or circumstances of phenomena takes precedence over numerical data.