Who propounded the theory of Public Opinion formation?

Correct option is A

The theory of Public Opinion formation is most famously associated with Walter Lippman, an American journalist and political commentator. He argued that public opinion is shaped by the media, and people's perceptions of the world are filtered through the images they receive from the media. Lippman’s seminal work, "Public Opinion" (1922), discussed how the mass media plays a critical role in shaping public perceptions and opinions, often creating stereotypes and manipulated images of reality.

Information Booster:

1. Walter Lippman discussed the concept of a “stereotype” in the context of media influence, indicating how the media simplifies complex issues for the audience.

2. Lippman’s book "Public Opinion" critically examined how public opinion is formed and how media plays a role in creating a "pseudo-environment" for the masses.

3. According to Lippman, public opinion is shaped by images created in the media, not by direct experiences with reality.

4. Lippman’s theory suggests that the public is often not fully informed about the issues, and their opinions are influenced by media portrayals.

5. His work laid the foundation for understanding the powerful influence of media in shaping political and social opinion.

6. Lippman’s work on public opinion formation is still highly relevant in understanding media effects on society.

Additional Knowledge:

• Lasswell Haroldis known for his work in political communication and the"Lasswell Model of Communication", but he did not focus primarily on public opinion formation.

• Wilbur Schrammwas a prominent communication theorist who worked on the"Schramm Model of Communication"but was not the originator of the theory of public opinion.

• Dewey Jacobis associated with the theory ofpragmatismandeducationrather than public opinion formation.