Correct option is C
Introduction:
Mass Media plays a significant role in shaping public opinion, disseminating information, and influencing societal behavior. It includes platforms like television, radio, newspapers, magazines, and digital media. Understanding its core functions is crucial for educators, researchers, and civil society.
Information Booster: Let's analyze each option in the context of the widely recognized functions of mass media:
A. Infrastructure-Building: This is not a direct function of mass media. Infrastructure-building (like roads, bridges, power grids) is a function of government, public works, or construction industries. Mass media might report on infrastructure, but they don't build it.
B. Entertainment: This is a core function of mass media. Media provides various forms of entertainment through television shows, movies, music, sports, games, and more, offering leisure and escapism.
C. Information: This is a primary function of mass media. News outlets, documentaries, and informative programs disseminate current events, facts, and updates about local, national, and global affairs, keeping the public informed.
D. Tax-Collection: This is not a function of mass media. Tax collection is a responsibility of government revenue departments or tax authorities. Mass media might report on tax policies or issues, but they do not collect taxes.
E. Advertising: This is a significant function of mass media. Media platforms (print, broadcast, digital) serve as channels for businesses and organizations to promote products, services, and ideas to a mass audience, playing a crucial role in economic activity.
Based on the analysis, the correct functions of mass media from the given options are B (Entertainment), C (Information), and E (Advertising).
Additional Knowledge: Beyond these, other recognized functions of mass media often include:
· Education: Providing informative content, documentaries, and educational programs.
· Persuasion/Advocacy: Influencing public opinion, attitudes, and behaviors (e.g., through editorials, public service announcements, or political campaigns).
· Surveillance/Watchdog: Monitoring and reporting on societal events, including holding those in power accountable.
· Correlation: Helping people understand and interpret information by providing context and analysis.
· Cultural Transmission/Socialization: Transmitting cultural norms, values, and traditions across generations.