Correct option is D
Mass communication involves disseminating information to a large audience through a technological medium. It typically requires professional communicators and organizational structures to ensure efficient and effective delivery.
B. Technological medium:
A key component of mass communication, as it facilitates the transmission of messages to a broad audience (e.g., television, radio, internet).
C. Large audience:
The defining characteristic of mass communication is reaching a large, diverse audience.
D. Professional communicators:
Professional expertise is essential in crafting and delivering content effectively.
E. Organizational structure:
Institutions or organizations manage and regulate mass communication to ensure consistency and reliability.
Information Booster:
Key Elements of Mass Communication:
Medium: Use of technology to transmit messages.
Audience: Large, often heterogeneous groups.
Content Creation: Messages are curated for mass appeal.
Professionalism: Requires trained communicators.
Examples of Mass Communication:
News broadcasts, social media platforms, advertisements, and movies.
Characteristics of Mass Communication:
One-way flow of communication.
Reliance on technology for message delivery.
Professionalization of content creation and distribution.
Additional Knowledge:
Electronic Observation (A):
Used in audience analytics but not a fundamental element of mass communication.