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Which of the following are essential elements of mass communication? A. Electronic observation B. Technological medium C. Large audience
Question



Which of the following are essential elements of mass communication?
A. Electronic observation
B. Technological medium
C. Large audience
D. Professional communicators
E. Organizational structure
Choose the most appropriate answer from the options given below:

A.

Only A, B, E

B.

Only A, C, D

C.

Only A, C, D, E

D.

Only B, C, D, E

Correct option is D


Mass communication involves disseminating information to a large audience through a technological medium. It typically requires professional communicators and organizational structures to ensure efficient and effective delivery.
B. Technological medium:
A key component of mass communication, as it facilitates the transmission of messages to a broad audience (e.g., television, radio, internet).
C. Large audience:
The defining characteristic of mass communication is reaching a large, diverse audience.
D. Professional communicators:
Professional expertise is essential in crafting and delivering content effectively.
E. Organizational structure:
Institutions or organizations manage and regulate mass communication to ensure consistency and reliability.
Information Booster:
Key Elements of Mass Communication:
Medium: Use of technology to transmit messages.
Audience: Large, often heterogeneous groups.
Content Creation: Messages are curated for mass appeal.
Professionalism: Requires trained communicators.
Examples of Mass Communication:
News broadcasts, social media platforms, advertisements, and movies.
Characteristics of Mass Communication:
One-way flow of communication.
Reliance on technology for message delivery.
Professionalization of content creation and distribution.
Additional Knowledge:
Electronic Observation (A):
Used in audience analytics but not a fundamental element of mass communication.

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