Correct option is C
Correct Option – (c)
Introduction:
Evaluating the landmark publication dates in media theory and mass communication:
· E. Cybernetics: Or Control and Communication in the Animal and the Machine by Norbert Wiener – Published in 1948
· A. The Bias of Communication by Harold Innis – Published in 1951
· B. Personal Influence by Paul Lazarsfeld and Elihu Katz – Published in 1955
· C. Understanding Media: The Extensions of Man by Marshall McLuhan – Published in 1964
· D. Visual Pleasure and Narrative Cinema by Laura Mulvey – Published in 1975
Information Booster:
· Norbert Wiener (1948): Established the field of cybernetics, laying the foundation for information theory and automated feedback loops.
· Harold Innis (1951): Introduced time-biased versus space-biased media concepts.
· Paul Lazarsfeld & Elihu Katz (1955): Proposed the Two-Step Flow Theory of Communication, shifting focus to opinion leaders.
· Marshall McLuhan (1964): Coined the iconic phrases "The medium is the message" and "Global Village".
· Laura Mulvey (1975): Introduced feminist film theory and the concept of the "Male Gaze".
Additional Knowledge: Understanding the publication timeline helps identify major shifts in communication paradigms: moving from cybernetics and information channels (1940s) to media determinism (1950s–60s), and eventually to critical feminist/semiotic media analysis (1970s).
English
10 Questions
20 Marks
12 Mins
