Correct option is A
Correct Option – (a)
Introduction:
·
A. Empire and Communication (1950): Authored by
Harold A. Innis (Match:
A-I); established how media biases toward time (durable stone/clay) or space (portable papyrus/paper) shape the historical rise and fall of empires.
·
B. The Gutenberg Galaxy (1962): Authored by
Marshall McLuhan (Match:
B-IV); analyzed how the introduction of movable-type printing altered sensory perception and restructured human consciousness.
·
C. Orality and Literacy (1982): Authored by
Walter J. Ong (Match:
C-II); examined the cognitive, structural, and cultural differences separating primary oral cultures from typographic cultures.
·
D. Technopoly: The Surrender of Culture to Technology (1992): Authored by
Neil Postman (Match:
D-III); offered a critique of cultures wherein technology dominates human values, thought processes, and institutional practices.
Information Booster:
·
Toronto School of Communication: Harold Innis and Marshall McLuhan formed the core of this intellectual tradition, arguing that media technologies are primary catalysts shaping human history and societal structures.
Additional Knowledge: Neil Postman defined three historical stages of technological evolution:
Tool-using cultures (tools serve traditional values),
Technocracies (tools attack and attempt to displace traditional values), and
Technopolies (totalitarian technological domination over human culture).
English
10 Questions
20 Marks
12 Mins
