The correct sequence of profit maximisation strategies of media, enlisted by B.L. Ottare is:

A. Celebrity
B. Spectacle
C. Synergy
D. Planned obsolescence
E. Logic of safety

Choose the most appropriate answer from the options given below:

Correct option is C

Synergy (C)- Media companies first leverage cross-platform integration and partnerships

Planned Obsolescence (D)- Then they ensure content has a limited lifespan to drive repeat consumption

Logic of Safety (E)- They rely on proven formulas and safe choices to minimize risk

Celebrity (A)- Star power is utilized to attract audiences

Spectacle (B)- Finally, spectacular visuals and events are used to maximize appeal

Information booster 

1. Synergy is central to modern media strategies, connecting content across platforms to multiply impact and revenue.

2. Planned obsolescence ensures a continuous cycle of consumer demand by limiting product lifespan.

3. The Logic of safety acts as a risk management tool, emphasizing known successful formulas.

4. Celebrity endorsements and involvement enhance media attractiveness and marketability.

5. Spectacles are crucial for creating memorable and high-engagement media moments.

6. Together, these strategies demonstrate the interplay between innovation, risk control, and audience engagement in media economics.