Match List I with List II

List I(Concept)		List II(Description)
A.	Chirographic Culture	I.	Print
B.	Typographic Culture	II.	Speaking to experience the word
C.	Oral Culture	III.	Spatial understanding through images
D.	Visual Culture	IV.	writing

Correct option is D

• A. Chirographic Culture: Chirographic culture is writing (IV), where written words, rather than oral communication, shape the culture. Writing plays a central role in preserving and transmitting knowledge.
• B. Typographic Culture: Typographic culture is associated with print (I). The invention of the printing press marked the beginning of a society dominated by printed text, influencing literacy and communication.
• C. Oral Culture: Oral culture is based on speaking to experience the word (II), where verbal communication, storytelling, and the spoken word are central to transmitting culture and knowledge.
• D. Visual Culture: Visual culture involves spatial understanding through images (III). It emphasizes the importance of visual media and images in communicating meaning and shaping understanding.

Information Booster:

1. Chirographic Culture refers to the historical period dominated by written culture. It is characterized by the use of written words for recording information, creating texts, and preserving knowledge.
2. Typographic Culture emerged with the invention of the printing press, which allowed the mass production of books and texts, significantly affecting literacy, education, and the spread of ideas.
3. Oral Culture was the primary form of communication before writing systems were widespread. In oral cultures, stories, traditions, and knowledge were passed down through spoken language, often in a performative or ritualistic manner.
4. Visual Culture is shaped by images, symbols, and visual media. It emphasizes how meaning is made through visuals and how people interpret the world through visual signs, often seen in art, advertisements, and digital media.