Correct option is C
In a line organization(a traditional hierarchical structure with clear chains of command), the most dominant and effective communication flow isdownward. Here’s why:
Downward Communication: Flows from superiors to subordinates (e.g., managers to employees).
Involves instructions, policies, goals, and feedback.
Fits thetop-down authorityof line organizations, ensuring clarity and control.
Information Booster:
Line Organisation Structure: It is the oldest and simplest form of organisational structure. Authority flows in a straight line from top to bottom.
Decision Making: It is centralized, and all decisions are made by top-level management and conveyed downward.
Discipline & Control: Due to the clear hierarchy and command structure, discipline and control are easier to maintain.
Efficient Execution: Downward communication ensures that orders and guidelines are effectively implemented by subordinates.
Unity of Command: Each employee has only one superior, which eliminates confusion and overlapping instructions.
Additional Information:
(b) Upward: Refers to communication from subordinates to superiors. It includes feedback, suggestions, or reports but is limited in line organisations due to rigid top-down control.
(d) Gestural: Non-verbal communication such as body language and facial expressions. While it exists in every organisation, it is not a structured or formal flow of communication and hence not considered best suited for a line organisation.