Correct option is A
Ferdinand de Saussure is widely regarded as the founder of modern linguistics and his approach to studying signs is called
Semiology. Semiology is the science of signs and their role in communication. According to Saussure, a sign consists of two components: the
signifier (the form of the sign) and the
signified (the concept it represents).
Information Booster: ·
Semiology focuses on the structure and function of signs in communication, encompassing both linguistic and non-linguistic systems.
· Saussure proposed that signs are made up of a signifier (sound/image) and a signified (meaning).
· The relationship between the signifier and signified is arbitrary, meaning there is no natural connection between them.
· This approach laid the foundation for structuralism, which analyzes cultural phenomena through systems of signs.
Additional Knowledge:
Semantics (b): This is the branch of linguistics concerned with meaning in language, focusing on the relationship between words and their meanings, not the study of signs as a system.
Signification (c): Refers to the process by which a sign conveys meaning, but it is a broader concept than Saussure’s specific focus on the structure of signs.
Signifying system (d): This term generally refers to the process or system by which meaning is produced and understood, but it does not specifically describe Saussure's semiological approach.