An organisational vision should include:

A. An organisational charter of core values and principles
B. A strategy or plan and a view from the top
C. The source of priorities, plans and goals
D. A pusher into the future
E. A determination and publication of what makes an organisation unique

Choose the correct answer from the options given below:

Correct option is C

Introduction:

A vision statement is a future-oriented declaration that describes what an organization aspires to become. It provides a clear sense of purpose and direction, inspiring stakeholders toward shared long-term goals.

A. An organisational charter of core values and principles is vital to a vision. It defines the moral and ethical foundation upon which future aspirations are built.

C. The source of priorities, plans and goals is correct because a vision guides the strategic planning process. It serves as a compass, influencing goal-setting and resource allocation.

E. A determination and publication of what makes an organisation unique is also essential. A good vision highlights the organization’s distinct identity, setting it apart in the competitive landscape.

On the other hand, a vision is not a detailed strategy or top-down plan (as in Statement B), nor merely a “pusher into the future” without clarity (as in Statement D). Vision is aspirational, not operational

Information Booster:

An effective organizational vision outlines a compelling picture of the organization’s ideal future, shaped by its core values, unique strengths, and long-term aspirations. It serves as a source of inspiration and alignment, guiding leadership and employees toward a shared objective. A strong vision acts as a foundation for developing strategic priorities and ensures that organizational goals are consistent and forward-focused. By defining what makes the organization distinctive, it helps in building a competitive advantage and aligning internal culture with external branding.

Additional Knowledge:

B. A strategy or plan and a view from the top:A vision is not the same as strategy. While vision is aspirational and broad, strategy is specific and action-oriented, outlining the path to reach the vision. A "view from the top" may refer to leadership perspective, which is important, but it doesn’t define vision itself.

D. A pusher into the future:

Although vision is future-focused, this phrasing is vague. Vision should inspire and guide, not simply "push" an organization into the future. It must be anchored in purpose, not just momentum.