Correct option is B
The correct match is:
A. Balanced Scorecard was developed by Robert S. Kaplan and David P. Norton. It is a strategic planning and management tool used to align business activities to the vision and strategy of the organization by monitoring performance across multiple perspectives such as financial, customer, internal processes, and learning & growth. So, A matches with IV.
B. Economic Value-added (EVA) Analysis was proposed by Stern Stewart & Company. EVA is a measure of a company's financial performance based on residual wealth, calculated by deducting the cost of capital from its operating profit. So, B matches with III.
C. VRIO Framework is a tool for analyzing a firm's internal resources and capabilities to find out if they can be a source of sustained competitive advantage. This framework was developed by Jay Barney. So, C matches with I.
D. Business Intelligence refers to technologies and strategies used by enterprises for data analysis and management to make informed decisions. The term and many frameworks around Business Intelligence were popularized by Howard J. Dresner. So, D matches with II.
Information Booster:
Balanced Scorecard (Kaplan & Norton) provides a comprehensive framework that translates an organization's strategic objectives into a coherent set of performance measures.
Economic Value Added (Stern Stewart & Co.) is a financial metric that helps evaluate value creation beyond accounting profits by considering the cost of capital.
VRIO Framework (Barney) assesses the Value, Rarity, Imitability, and Organization of resources to determine sustainable competitive advantage.
Business Intelligence (Dresner) encompasses the systems and tools that enable organizations to analyze data for strategic decision-making, including reporting, data mining, and dashboards.
These appraisal techniques collectively help organizations evaluate performance, strategy effectiveness, and competitive positioning.

