Correct option is A
The fallacy committed in this argument is
Ad Populum. This fallacy appeals to emotions, making the argument persuasive by likening the company to a family member or friend, rather than offering any logical evidence of why XYZ Home Finance offers the best financial product. The statement attempts to sway the audience's opinion by appealing to common sentiments of trust and familiarity rather than providing a substantive argument based on the product’s merits.
Information Booster: 1.
Ad Populum Fallacy: Also known as "bandwagon appeal," it tries to persuade by appealing to popular emotions or feelings rather than logical reasoning.
2.
Emotional Appeal: Emotional rhetoric is used instead of factual evidence.
3.
Logical Fallacies: Misleading or false reasoning that detracts from the validity of the argument.
4.
Advertising Tactics: Commonly used in marketing to create positive associations with products.
5.
Objective Evidence: Logical arguments should rely on verifiable data and evidence rather than emotional manipulation.
6.
Consumer Psychology: Such appeals are designed to create trust, even if the trust is not based on objective performance data.