Who wrote the book "Understanding Media: The Extension of Man"?

Correct option is A

The book "Understanding Media: The Extension of Man" was written by Marshall McLuhan and published in 1964. McLuhan is well-known for his work on media theory, and in this book, he explores how media (especially electronic media) influence human perceptions and behaviors. McLuhan coined the famous phrase "The medium is the message," suggesting that the medium through which information is communicated has a more significant impact than the content itself.

1. Marshall McLuhan: A Canadian philosopher and communication theorist, McLuhan is considered a pioneer in the study of media theory.

2. The Medium is the Message: McLuhan emphasized that the medium of communication shapes human experience more than the content.

3. The Global Village: McLuhan introduced the concept of the "global village," where electronic media connects the world and brings people closer.

4. Technological Determinism: McLuhan believed that technology influences society, shaping human culture and consciousness.

5. Media as Extensions: He argued that media are extensions of human faculties, such as the wheel extending the foot, and the book extending the eye.

6. Impact on Communication Studies: McLuhan's ideas have had a profound influence on modern media studies and communication theories.

• (b) Denis McQuail: McQuail is an influential media scholar known for his work on communication theories and media studies, but he is not the author of this book.

• (c) George Gabner: Known for his work on media effects and cultivation theory, Gabner has contributed significantly to media studies but is not the author of this book.

• (d) Herbert: There is no notable media theorist by the name of Herbert connected to this work.